Since 2009, Christy Vogel has been leaving her mark in the industry by providing her clients with expert marketing talent and results-oriented programs to help them reach their goals. With over 22 years of marketing experience, Christy understands how vital marketing leadership can be to the success of any corporation.
“Early in my career I had the opportunity to be a sales rep, so I experienced how difficult it was to sell without a well-researched, well-planned marketing strategy in place,” Christy explained. “Unfortunately, the answer to increasing sales for a lot of marketing professionals is to create a campaign without truly understanding the product or service, the target, the industry or the competition. And more importantly, not understanding the sales process. Spending time with the sales team and truly understanding their needs is vital to any marketing strategy. It also gives your sales team buy in to utilize the marketing tools created with their input.”
During her marketing career, Christy has served in executive leadership roles for both agencies and corporations at a variety of companies. She has worked with hundreds of business owners throughout the United States and some of her most exciting projects involved working with companies including Amazon, Berkshire Hathaway HomeServices, Walt Disney Pictures, NASCAR, UFC and HBO: Real Sports with Bryant Gumbel.
Her success stems from her firm belief that people come first. She understands that the right relationship between a company and its people can make or break their ability to achieve marketing success for a brand. She continues to build on this success by hiring and placing marketing experts that share her passion to immerse themselves in their client’s business to drive results.
As a result, Christy has been featured on Fox Business News and has been quoted by business publications, franchise websites and podcasts across the country.
She regularly donates company time to Central & Northern Florida Make-A-Wish Foundation and has done pro bono work for The Junior League of Tampa, Christ the King Church and WeWill Tampa Bay. She also takes time out to mentor University of Tampa marketing students.
Christy was honored with Tampa Bay Business Journal’s Best in the Biz Readers’ Choice Award for Favorite Public Relations Marketing Professional in 2012 and was nominated for Tampa Bay Business Journal’s 2015 BusinessWoman of the Year. Marketing Direction was honored as one of Tampa Bay’s top women-owned businesses in 2015 by Tampa Bay Business Journal.
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