About Us

Marketing Case Studies

Real-World Results from Marketing Direction

See how companies like yours have achieved tangible growth by partnering with Marketing Direction. This page showcases real-world examples of our work across diverse industries, highlighting the measurable outcomes we deliver for our clients.

Head of Staffing Operations for Amazon Fulfillment, the world’s largest online retailer, and subsequently for Chewy, an online retailer of pet-related products owned by PetSmart, hired Marketing Direction.

In both roles, attaining marketing support for recruitment advertising for new warehouse locations opening across the country was a challenge. Internal marketing teams were at capacity focusing on corporate retail marketing.

Marketing Direction stepped in at both companies and provided the recruiting team with strategy and customized program campaigns that were individually developed based on the nuances of each new warehouse location. These programs included traditional media as well as other unique outdoor and guerilla marketing tactics for this very specific demographic.

Marketing Direction provided all marketing services including media buying, artwork development, production and implementation that generated awareness for qualified job candidates to apply for a position online or at their respective fulfillment warehouses or career sites.

Ideal Image faced a critical marketing challenge: their internal team, heavily focused on corporate needs, lacked the capacity to adequately support their extensive franchise network. Marketing Direction stepped in to bridge the divide. We developed comprehensive programs encompassing paid social media advertising and search engine marketing (SEM), specifically tailored to each franchise location. These programs, offered at a competitive monthly fee, included:

Strategic planning: Developing targeted marketing campaigns aligned with local needs and goals.
Campaign customization: Crafting unique messaging and visuals resonating with each location’s audience.
Seamless implementation: Launching and managing effective advertising campaigns across digital platforms.
Ongoing execution and optimization: Continuously monitoring performance and adjusting strategies for maximum impact.
Detailed reporting and analysis: Providing franchisees with clear insights into campaign results.

This comprehensive approach was met with widespread adoption and impressive results among Ideal Image franchisees. By filling the bandwidth gap and delivering expert marketing support, Marketing Direction empowered franchise locations to achieve significant growth and success.

Berkshire Hathaway HomeServices Florida Properties Group (formerly Prudential Tropical Realty) sought to amplify its corporate marketing efforts.

Faced with a bandwidth-strained in-house team, the Director of Marketing & Communications partnered with Marketing Direction to unlock comprehensive marketing support. This included:

Social media and email marketing strategy and execution to engage audiences across digital channels.
Targeted recruitment campaigns to attract top talent and fuel company growth.
Crafting impactful company videos, both educational and testimonial, to showcase expertise and build trust.
Transforming traditional print materials into dynamic digital experiences for seamless engagement.

Marketing Direction also integrated with their agent training program, delivering a custom monthly social media workshop for new recruits, ensuring they hit the ground running with a strong digital presence.

MVP Holdings, a privately owned restaurant group helmed by industry veterans Bob Basham, Chris Sullivan, and Nick Reader, sought Marketing Direction’s expertise to streamline marketing efforts for their burgeoning portfolio.

With their co-founding of OSI Restaurant Partners (now Bloomin’ Brands) under their belts, and successful ventures like PDQ, Glory Days Grill, and Carmel Café & Wine Bar, MVP faced the exciting challenge of managing rapid growth.

Recognizing the strain on their corporate marketing team, MVP’s Director of Marketing turned to Marketing Direction for comprehensive support.

This partnership encompassed all in-store printed and digital promotional campaigns for Lee Roy Selmon’s, along with email and social media initiatives.

The result? A dedicated outsourced team providing swift, flexible execution of weekly promotions, freeing the corporate team to focus on MVP’s other brands.

ISG, a leading insurance Premium Audit firm, partnered with Marketing Direction to ignite their growth.

ISG’s CEO sought a strategic marketing plan that could be executed, optimized, and tracked with minimal disruption to their core operations.

This comprehensive plan tackled all fronts:

Attracting new clients: Targeted outreach campaigns engaged prospects across the region.
Nurturing existing relationships: Engaging content and communications kept current clients informed.
Empowering the ISG team: Tailored internal initiatives fostered a culture of collaboration and brand advocacy.

The plan included the following core components:

Modernized digital presence: A new responsive website (www.isg-se.com) showcased ISG’s expertise and streamlined user experience.
Enhanced visibility: Strategic SEM and SEO efforts boosted search engine ranking and qualified leads.
Refreshed brand identity: A new logo and color palette injected fresh energy and professionalism.
Targeted LinkedIn engagement: Strategic advertising and communication leveraged the platform’s reach to connect with key decision-makers.
Nurturing relationships: Data-driven email marketing campaigns kept clients informed and engaged.

The result? A stronger brand presence, a more engaged audience, and a primed platform for continued growth.

Let Marketing Direction be your catalyst for growth. Schedule a free consultation to discuss your marketing challenges and discover how we can tailor a plan that unlocks your full potential.

About Us

Marketing Case Studies

Real-World Results from Marketing Direction

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